AFC AJAX

‘In terms of digital transformation, Ajax is operating on a Champions League level. Being part of this process is beyond fantastic’

- Mark, founder In2Intel

AFC Ajax is so much more than just a football club. It’s an event-business but also an e-commerce company with endless digital operations. Think merchandise, ticketing and social media. Also, being listed implies huge pressure on administrative and legal levels.

‘From a capital standpoint we can definitely not compete with the other clubs, however on the digital disruption side we feel that technology should enable us to develop our talent through that we are creating a business model by selling players on to other clubs’

- Mark, founder In2Intel