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AMAC

‘Apple products are known for simplicity , behind that lies a complex set of integrations. Our work was to hide it from the customer’   

- , data scientist

AMAC is the number one Apple Premium Reseller with 47 retail stores in The Netherlands and an important digital retail & e-com presence in Apple products and peripheral products for personalization and digital merchandise.

CHALLENGE CONTEXT

With that number of stores and strong digital presence, the mission to deliver a service experiencce as sleek and intuitive as the Apple products they sell is clear.

This is also illustrated by applying a new POS innovation, which is called “Tap To Pay”, meaning that you can convert any IPhone into a payment terminal and make the payment process feel natural, without any delay or stopover at a payment counter.  

Whilst the customer interaction of any Apple / AMAC service may feel easy to use, it makes the backend even so complex. For example, repair, trade-in, insurance, security and even usability workshops are services that can be purchased at the push of a button and integrate into a single customer or B2B record.


SOLUTION

The new omni-commerce platform EVA.

To meet this demands, AMAC partnered with In2INtel to deploy the EVA omnichannel platform. All realtime system integrations were developed by In2Intel and every event and customer interaction is captured in the Data Warehouse. A truly powerful platform worthy of Apple.


RESULTS

  • A fully integratede real-time omnichannel platform.
  • Seamless support for mobile checkout (e.g., Tap to Pay) through full backend integration.
  • Centralized data powering: Predictive Analysis, Segmentation, Marketing Automation and Conversion Optimisation.